Recent Posts by Jim Blackburn

Partners Are Different from Contracts and Skin in the Game Matters

By Christian Collucci - EVP Franchise Development In franchising the word partner is a common term that is often thrown around and it has become pretty cliche.  Many franchisors refer to their franchisees as partners but are they really?  At the end of the day, franchisees are really just contracts that each party agrees to. …
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2017 National Conference, New Orleans – From the Marketing Team!

Hello Everyone, Do you mind taking a short 3-minute break to read what Bianca and I have to say to you? I promise it’s going to be worth it! Being the two newest team members in the home office, we are really excited about the opportunity to share some time with you next February at the…
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5 Tips to Building (Positive) Visibility for Your Business

By Instant Imprints – Jacqui Antonetti, Marketing We tend to think that if our brand has more exposure, then our customers will know we exist and the next thought would very likely be if they know I exist, I will get more sales. Well, I’m afraid I must say that this is only partially true. It’s not…
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