Marketing
Tools That Help You Grow
Instant Imprints franchise marketing support is designed to give owners tools they can use to build their business.
Our Partner Support Team provides resources, campaigns, and guidance. Then, franchisees use those tools locally to create visibility, reach customers, and grow their centers.
Development and Support
Like most franchise systems, our work has two important sides: development and support.
Development is how prospective franchisees come to learn about Instant Imprints. It helps make our brand visible to people who may be interested in owning a business.
Once you become a franchisee, the focus shifts toward customer marketing. At that point, the goal is to help your center become more visible to the businesses and organizations in your market.
Marketing That Encourages Customer Action
The objective of our marketing efforts is simple. We want to motivate customers to contact a center for information, a quote, or an order.
That contact may happen by phone, email, web inquiry, or walk-in visit. Because of that, marketing needs to create interest and make the next step easy.
Our marketing emphasizes business customers rather than only individual buyers. This is important because business customers often have repeat needs for apparel, signs, promotional products, print services, and other visibility solutions.
Repeat Customers and New Customers
A strong customer base includes both existing customers and new customers.
Repeat and referred customers are important because they already know the brand, the service, and the value of working with a local center.
However, new customer outreach also matters. If a center does not talk to people it does not already know, growth can become limited.
For that reason, marketing should support both relationship-building and new business development.
Franchise Marketing Tools
The marketing tools we provide are intended to help franchisees take action in their local markets.
These tools may include marketing plans, campaign ideas, sales materials, promotional themes, and other resources that support center-level activity.
Use the links below to learn more about specific marketing resources.
Growing Together
Marketing works best when the franchisor and franchisee both take action.
Instant Imprints provides tools and support. In turn, franchisees implement those tools, build local relationships, and follow up with customers.
That teamwork helps the brand, the center, and the local customer base grow together.
Making logos stand out.
We provide quality embroidery services on practically anything you can imagine. Our centers have state-of-the-art embroidery machines to provide you with anything from individual personalization to thousands of pieces. You can count on us to make your brand more visible.
Big or small, fancy and fast.
With wide format and digital printing equipment, our centers can produce nearly any sign, banner or display a business or organization may require, including retractable banner stands, A-frames, tradeshow booths and much more. For permanent or temporary use, indoors or out.
Personalized shirts with your logo or design.
We create t-shirts with custom designs using the latest technologies in direct to garment, heat transfers, lettering and screen printing which allows for maximum flexibility with order size and a fast turnaround to customize each order.
Items that stand out and are remembered.
There is no shortage of ways to promote your business. From branded pens to drinkware to flashlights, there are endless options at your disposal. Talk to us about finding the right solution for you and your customers.
Effectively communicate with ink and paper.
Let us help you create the printed materials that will promote both your brand and your message. Customized brochures, flyers, business cards, postcards, manuals, mailers and more designed to make you more visible to your customers.