Unit Economics
What Is Right For You
Franchise unit economics are important for both of us. If we decide to go into business together, we are beginning a long-term relationship.
Of course, you want to understand whether the business can support the goals you have for yourself and your family. We want you to have the information you need to make a thoughtful decision.
At the same time, we need to share that information in the right way. Franchise disclosure rules guide how we can discuss financial performance and related information.
Defining Success for Yourself
The truth is that we do not know what is right for you. One person may define success by income. Another may focus on investment, time, lifestyle, effort, or long-term growth.
Our business model offers flexibility. That allows franchisees to build toward the type of business that fits their goals.
Because of that, your validation process should help you decide what success looks like for you.
Sales Information in the FDD
Our Franchise Disclosure Document includes certain sales information about centers currently in the system. Some of that information is summarized below.
After you submit your online profile, you will receive the full Franchise Disclosure Document for review.
- Average sales for the top 25% of our system: $530,818
- Average sales for the top 50% of our system: $397,692
Note: The figures above are based on 2018 information and are updated annually in the Franchise Disclosure Document.
Using the T12M Planning Tool
You will receive access to our T12M Planning Tool during the validation process.
This tool can help you build a financial picture of the business you may own and operate. It can also help you think through the actions needed to build toward your desired level of success.
The goal is to help you review the opportunity with more clarity and better questions.
Product Mix and Sales Opportunities
Instant Imprints sells a wide range of customized products. Some items are more transactional by nature.
For example, products such as t-shirts, hats, bags, pens, and water bottles can be promoted through different channels. These items can help drive calls, inquiries, and customer interaction.
Other products are more solution driven. For example, custom graphics for sidewalks or concrete may not sell well through general advertising alone.
Those products often work best when an Image Expert identifies a specific customer need and recommends the right solution.
How Franchisees Build Their Business
Because the business is custom and scalable, franchisees often develop strengths in certain categories. Some may focus more on apparel. Others may build around signs, promotional products, print services, or business accounts.
That flexibility allows owners to shape the business around their skills, comfort level, market, and goals.
In the same way, franchisees may build the business to different levels based on their desired income, effort, team size, and growth plan.
Factors That Affect Unit Economics
Several factors can affect the unit economics of an Instant Imprints center. These may include:
- The mix of consumer and business customers
- The percentage of repeat business
- The amount of inbound and outbound marketing
- The owner’s sales effort and business development activity
- The local market, territory, and competitive conditions
- The product and service mix promoted by the center
No Guarantee of Results
It is important to address this topic carefully. A prospective franchisee should not assume that they will produce the same results shown above.
The responsibility for owning and operating the business belongs to the franchisee. You join a franchise system to gain access to tools, processes, training, support, and systems that may improve the probability of success.
Instant Imprints cannot guarantee the results of your center. Your results will depend on many factors outside the control of Instant Imprints.
These factors include your skills, abilities, goals, effort, territory, market conditions, and general economic conditions.
Making logos stand out.
We provide quality embroidery services on practically anything you can imagine. Our centers have state-of-the-art embroidery machines to provide you with anything from individual personalization to thousands of pieces. You can count on us to make your brand more visible.
Big or small, fancy and fast.
With wide format and digital printing equipment, our centers can produce nearly any sign, banner or display a business or organization may require, including retractable banner stands, A-frames, tradeshow booths and much more. For permanent or temporary use, indoors or out.
Personalized shirts with your logo or design.
We create t-shirts with custom designs using the latest technologies in direct to garment, heat transfers, lettering and screen printing which allows for maximum flexibility with order size and a fast turnaround to customize each order.
Items that stand out and are remembered.
There is no shortage of ways to promote your business. From branded pens to drinkware to flashlights, there are endless options at your disposal. Talk to us about finding the right solution for you and your customers.
Effectively communicate with ink and paper.
Let us help you create the printed materials that will promote both your brand and your message. Customized brochures, flyers, business cards, postcards, manuals, mailers and more designed to make you more visible to your customers.