A proven franchise package enables a suitable person to operate a business successfully, usually without any prior knowledge of the specific industry.
At its best, a franchise arrangement can be incredibly profitable to both parties. The franchisee is at the sharp end, concerned with maximizing sales and minimizing cost in his own outlet, constantly fine-tuning the approach to suit the needs of his specific market. The franchisor, meanwhile, concentrates on maintaining the competitive edge of the product or service and providing the support services necessary to help the franchisee concentrate his efforts effectively.
The result is a true Win-Win-Win proposition for the Franchise, the Franchisor and the Customers.
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