T12M Planning & Tracking
The Big Picture
T12M planning and tracking gives franchisees a big-picture view of their business.
T12M stands for trailing twelve months. By looking at the most recent 12-month period, franchisees can better understand trends, cycles, history, and performance.
This tool supports both planning and tracking. It helps owners review key numbers, create projections, measure progress, and make better management decisions.
The Instant Imprints Thumbprint
T12M planning and tracking focuses on four key numbers that make up the Instant Imprints Thumbprint:
- Average Monthly Sales
- Average Customer Transaction (ACT)
- Total Gross Margin (TGM)
- Average Monthly Breakeven
These numbers give owners a clearer view of sales activity, customer value, margin performance, and the sales level needed to cover expenses.
Why Trailing Twelve Months Matter
Looking at only one month can create a narrow picture. Some months may be unusually strong, while others may be slower.
By using the trailing twelve months, franchisees can smooth out short-term changes and see broader trends.
As a result, owners can make decisions based on a more complete view of the business.
Planning Before Opening
Franchisees first use this tool during the validation and planning process.
At that stage, the tool helps create projections for the first three years of the business. It begins with known numbers, such as system averages for product mix, cost of goods, sales percentages by month, and fixed expenses.
From there, franchisees can adjust projections to reflect their strengths, priorities, goals, and local market assumptions.
Tracking After Opening
Once the center begins operations, owners enter actual data into the T12M tracking tool at the end of the first month.
After that, they update the tool each month. Over time, this creates a running history of the business.
This history can help owners identify patterns, spot opportunities, create action plans, and measure the results of their decisions.
Using the Center Thumbprint
The T12M tool helps create a Center Thumbprint. This gives franchisees a simple way to understand their center’s performance.
Owners can use the Thumbprint to compare performance over time and better understand where the business is strong or where it needs attention.
In addition, this tool can support conversations with Area Franchisees and the Partner Support Team during planning, quarterly visits, and ongoing business reviews.
Better Decisions Through Better Tracking
T12M planning and tracking helps franchisees move from guesswork to informed decision-making.
With consistent updates, owners can review sales, margins, customer activity, breakeven levels, and business trends in one place.
That information can help franchisees create better action plans, celebrate progress, and focus on the next steps needed to grow their business.
Making logos stand out.
We provide quality embroidery services on practically anything you can imagine. Our centers have state-of-the-art embroidery machines to provide you with anything from individual personalization to thousands of pieces. You can count on us to make your brand more visible.
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