4 Reasons Why Branding Is Not A Waste of Money

A few days ago, I spoke with a business owner about recommended marketing actions. He told me he did not believe in brand-focused marketing. Instead, he only cared about marketing that produced a clear and measurable return on investment. I did not agree with him, but I understood his point. Many business owners want every…
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Why Corporate Identity is Important to Grow Your Business

If you work in marketing or the visibility industry, you may already understand why corporate identity matters. However, many small business owners and professionals do not always see the full role it plays in business growth. Corporate identity affects how people see your business. It helps shape the first impression customers have when they see…
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