What Kind of Sign or Banner Is Best For Your Marketing Strategy? – Part 1

By Jacqui Antonetti, Instant Imprints

Two of the most common branding and advertising tools are signs and banners. Although all types of marketing signs and banners fulfill the purpose of directing your customers’ attention towards your brand or offer, there are some differences on how and when to choose one over the other.

Let’s focus today on banners, and we will talk about signs in our next article.

Flag Banners

A flag banner can be used outdoors or indoors; however, we most often recommend it as an outdoor option. They are printable on either side and you can use vibrant colors to catch the eye. They tend to last for a long time.

Based on the shape and size of the flag, there are two types: feather and teardrop.

This is a great option for a short, direct-to-the-point message, and work great in outdoor events, tradeshows, and for advertising outside of your place of business. They are also a very good option for your sales floor or office lobby to promote special events or limited-time-only sales.


Retractable Banners

Retractable banners are the perfect option when you need mobility as they are easy-to-carry marketing tools that you can use in a variety of business environments, such as trade shows, conferences, private meetings, and community fairs.

They allow more content than a flag banner so, you can use them to emphasize specific products or services, promote a keynote speaker, point out key messages, give directions to areas of the venue, provide important information about your event, and even highlight the accomplishments of your business.

Make sure you include eye-catching visuals to accompany the text.

Always place your retractable banner(s) in angle in the direction of the heaviest flow of foot traffic to make it more visible to your audience.


Vinyl Banners

Vinyl Banners are a very powerful marketing tool. They can be displayed at a variety of locations and mostly in large format.

Some of the most common uses that we recommend are on the front or sides of a building, on a stage (front and center), on an overpass/bridge since they are high-traffic areas, and at athletic events whether they are at a high school, a college or a bigger sports event.


At Instant Imprints, we are more than happy to support you with your branding actions. If you are ready to make a decision on what type of banner you want for your marketing, we are ready to help you!

Now, if you are NOT ready to choose a banner yet and would like to explore further options then visit us for a FREE consultation.

It is our purpose to help your business grow.

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