I am hoping that you have found some time to think about your customers. More specifically, your BEST CUSTOMER. You might have noticed that wasn't as easy as it sounds. It's human nature to notice first, the negatives and then can move past that to focus on the positives. Usually when I ask people to think…

A friend and small business owner recently asked for my thoughts on generating transactions for his business. Had I scripted this moment (and I didn't) I couldn't have found a better starting point for my article today. What business owner hasn't thought about getting more customers? Even if (when) you are blessed with all you…

Many small business owners dream of having more customers and a large advertising budget. However, a big budget is not always the best answer. For a small business, the wrong advertising strategy can do more harm than good. That idea comes from lessons I learned from Jay Conrad Levinson, the father of Guerrilla Marketing. Small…