By Jacqui Antonetti, Instant Imprints Talking with a business owner few days ago about some recommended marketing actions, he said that he doesn’t believe in branding-focused marketing; that he cares only about marketing that gives him a clear and tangible ROI. Although I don’t agree, I do understand and respect his point, so I didn’t…
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What Kind of Sign or Banner Is Best For Your Marketing Strategy? – Part 2
By Jacqui Antonetti, Instant Imprints In our last article, we talked about one out of two of the most common branding and advertising tools: banners. Today we talk about the other one: signs. Let’s get straight to the point. Light Boxes Light boxes are great advertising tools that can be used indoor or outdoor. Their…
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What Kind of Sign or Banner Is Best For Your Marketing Strategy? – Part 1
By Jacqui Antonetti, Instant Imprints Two of the most common branding and advertising tools are signs and banners. Although all types of marketing signs and banners fulfill the purpose of directing your customers’ attention towards your brand or offer, there are some differences on how and when to choose one over the other. Let’s focus…
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Why Corporate Identity is Important to Grow Your Business
By Jacqui Antonetti – Instant Imprints, Marketing If you are a Marketing professional or work in the visibility industry you very well know the answer to that question. If that is the case reading this article will allow you one of two things: either back up or contradict the lines to follow. If you agree,…
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