Image courtesy Kevin Simpson. Downloaded from flickr.com under the Creative Commons Licence Ever since the advent of television in the early 1900s’, human beings have been fascinated by moving images. This, over the static print which held sway in those days. Not much has changed since then. Even as copious amounts of written information have been generated,…
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So, What is a Vehicle Wrap?
So what is a vehicle wrap? This is a question a lot of small business owners ask. Vehicle wraps are a very effective way of promoting your business. A vehicle wrapped with your branding message is a moving billboard. A wrap is basically your branding message printed on a special vinyl that is applied over…
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4 Great Experiential Marketing Campaigns
When thinking of ways to promote business, people automatically jump to either traditional advertising—i.e. newspapers, television and radio—or digital advertising. But both have their downsides. Traditional advertising costs a fortune but doesn’t give you the accurate data to gauge your return on investment. On the other hand, digital is cheaper and accurate but the engagement…
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4 Leadership Lessons from Phil Jackson
In the world of sports, as often in business, big egos and self-interest dominate. Big name coaches rule with an iron fist and role players can never dream of getting the kind of attention the star man does. Leadership is a crude game. And yet, Phil Jackson, one of the most successful basketball coaches of…
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