5 Cognitive Biases That Help in Your Marketing

Did you know that cognitive biases can help you in your marketing of your small and medium business? So, what are there "cognitive biases"? They are those little tricks our mind plays on us. Now, our brain is capable of some very powerful processing work. Despite this, it is prone to making bizarre assumptions and…
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5 Reasons Your Business Should Have Branded Apparel

High quality branded work apparel give your business a sense of style. More importantly, it helps create a sense of professionalism and focus in the work place. Here we look at the top 5 reasons why your business should invest in branded apparel for growth. Business Culture Research has proved that branded work apparel helps…
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Listen ……. Get Inspired

So very often when we begin an unknown journey, fear grips us. Bringing us to a point of giving up. Yet, at times like this, if we pause, push away our fears, focus on the task on hand and just give it all, we come out as winners. Malakai Paul, who participated in Britan’s Got…
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Liar, Liar!!! Deceptions in Communication

As small and medium business owners we tend to perform a multitude of tasks. This makes it imperative to have a framework to figure out communication nuances.  Just so that you are more effective in your business negotiations and team interactions. And, you have the ability to figure out deceptive behaviour. There is no denying…
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