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4 Reasons Why Branding Is Not A Waste of Money

4 Reasons Why Branding Is Not A Waste of Money
By Jacqui Antonetti, Instant Imprints Talking with a business owner few days ago about some recommended marketing actions, he said that he doesn’t believe in branding-focused marketing; that he cares only about marketing that gives him a clear and tangible ROI. Although I don’t agree, I do understand and respect his point, so I didn’t…
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What Kind of Sign or Banner Is Best For Your Marketing Strategy? – Part 1

By Jacqui Antonetti, Instant Imprints Two of the most common branding and advertising tools are signs and banners. Although all types of marketing signs and banners fulfill the purpose of directing your customers’ attention towards your brand or offer, there are some differences on how and when to choose one over the other. Let’s focus…
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5 Tips to Building (Positive) Visibility for Your Business

By Instant Imprints – Jacqui Antonetti, Marketing We tend to think that if our brand has more exposure, then our customers will know we exist and the next thought would very likely be if they know I exist, I will get more sales. Well, I’m afraid I must say that this is only partially true. It’s not…
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