Did you know that psychology plays a big part in people's purchasing decisions? As David Sandler, globally renowned sales trainer, said "People always buy emotionally, but justify their purchase rationally". And if there is one rule of psychology that can be successfully leveraged to increase your revenues, it is the Law of Reciprocity. This has been explained by Dr. Robert Cialdini,…
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3 Business Lessons from a Labrador Retriever
Today (May 31, 2019) will be five years since our family Labrador Retriever, Max, breathed his last without any warning. Max came to our home when he was all of eight weeks old. And when we moved to Canada, over 14 years ago, he moved here with us. For the ten and half years since…
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5 Cognitive Biases That Help in Your Marketing
Did you know that cognitive biases can help you in your marketing of your small and medium business? So, what are there "cognitive biases"? They are those little tricks our mind plays on us. Now, our brain is capable of some very powerful processing work. Despite this, it is prone to making bizarre assumptions and…
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