Did you know that psychology plays a big part in people's purchasing decisions? As David Sandler, globally renowned sales trainer, said "People always buy emotionally, but justify their purchase rationally". And if there is one rule of psychology that can be successfully leveraged to increase your revenues, it is the Law of Reciprocity. This has been explained by Dr. Robert Cialdini,…

Today (May 31, 2019) will be five years since our family Labrador Retriever, Max, breathed his last without any warning. Max came to our home when he was all of eight weeks old. And when we moved to Canada, over 14 years ago, he moved here with us. For the ten and half years since…