Recent Posts by Ananth Koovappady

Promote Your Professional Brand

As a CPA or a Tax Lawyer, let your clients recall your brand long after the tax season . Give them a good quality branded pen to sign their tax returns with and let your name be with them throughout the year. Research has shown that good quality pens received by clients / prospects are…
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Video – Your Growth Tool

Image courtesy Kevin Simpson. Downloaded from flickr.com under the Creative Commons Licence Ever since the advent of television in the early 1900s’, human beings have been fascinated by moving images. This, over the static print which held sway in those days. Not much has changed since then. Even as copious amounts of written information have been generated,…
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So, What is a Vehicle Wrap?

So what is a vehicle wrap? This is a question a lot of small business owners ask. Vehicle wraps are a very effective way of promoting your business. A vehicle wrapped with your branding message is a moving billboard. A wrap is basically your branding message printed on a special vinyl that is applied over…
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4 Great Experiential Marketing Campaigns

When thinking of ways to promote business, people automatically jump to either traditional advertising—i.e. newspapers, television and radio—or digital advertising. But both have their downsides. Traditional advertising costs a fortune but doesn’t give you the accurate data to gauge your return on investment. On the other hand, digital is cheaper and accurate but the engagement…
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