So what is a vehicle wrap? This is a question a lot of small business owners ask. Vehicle wraps are a very effective way of promoting your business. A vehicle wrapped with your branding message is a moving billboard. A wrap is basically your branding message printed on a special vinyl that is applied over…
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About: Ananth Koovappady
Recent Posts by Ananth Koovappady
Lessons from IKEA
The IKEA logo and IKEA wordmark are registered trademarks of Inter IKEA Systems B.V. It was after a gap of many years that, this past weekend, I visited the IKEA store not too far from my home with my wife and daughter. And, I was once again dumbfounded by the sheer magic that is IKEA. The…
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Custom Branded Clothing
As a small or medium business owner you have probably been faced with the daunting situation of pricey advertising media. Mass media, that purports to have a wide reach, can cost a fortune. Often, a single ad in mass media can wipe out the entire annual marketing budget of a small or medium business. But…
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Stay Connected
If there are any two words that can create a big difference in the revenue generation process of small and medium businesses, they are in the title to this blog – Stay Connected. Scores of management practitioners have emphasized the fact that revenue generation from existing customers is far cheaper than new business development. It is…
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