At the start of the year, I tasked myself to read fifteen books in 2016. It was a modest goal to begin with. I hoped to start at fifteen and then move to twenty, and go slowly up from there. Little did I expect to more than double the amount of books I ended up…
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About: Ananth Koovappady
Recent Posts by Ananth Koovappady
Custom Branded Clothing
As a small or medium business owner you have probably been faced with the daunting situation of pricey advertising media. Mass media, that purports to have a wide reach, can cost a fortune. Often, a single ad in mass media can wipe out the entire annual marketing budget of a small or medium business. But…
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Stay Connected
If there are any two words that can create a big difference in the revenue generation process of small and medium businesses, they are in the title to this blog – Stay Connected. Scores of management practitioners have emphasized the fact that revenue generation from existing customers is far cheaper than new business development. It is…
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Leveraging Social Media
Social media has become quite a staple in today’s business environment – impacting both, small and large, businesses. For a small business, swimming through this deep pool can, quite often, present its own set of challenges. If they believe they do not have the tools leverage social media. And yet, as a small business owner,…
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