Recent Posts by Ananth Koovappady

The Growth Paradox

Image courtesy: freedigitalphotos.net/artur84 Why is consistent, persistent growth so difficult to achieve? One of the most challenging tasks is to ensure your business has sustainable profitable growth. If you were a large listed company you will always be under the pressure of the capital markets. The markets demand that all companies relentlessly seek growth and…
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Ideas To Grow Your Business

As a small business person you are always looking for ideas to grow your business.So here are some ideas that are curated just for you – the small and medium business owner. Ideas that can help you reach your best ever.
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Go Guerrilla Marketing

In all my conversations with small business persons at networking events the discussion, invariably, leads to competing with big business. There is nary a small business that has not thought about large advertising bucks to promote their services and products in their quest for a robust and growing top-line. While it is true that big…
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Dialogue vs Monologue

Photo courtesy: gmarketing.com Growth, in today’s world, has become a logical postulation that has evaded resolution. As a small and medium business owner sustainable growth is what will keep the business engine running. The instinctive reaction to this conundrum is to increase the activity levels on “marketing your brand”. As previously stated small and medium…
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