Why Corporate Identity is Important to Grow Your Business

Why Corporate Identity is Important to Grow Your Business
If you work in marketing or the visibility industry, you may already understand why corporate identity matters. However, many small business owners and professionals do not always see the full role it plays in business growth. Corporate identity affects how people see your business. It helps shape the first impression customers have when they see…
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6 Tips to Master the Art of Corporate Gifting

As the year comes to a close, many business owners and managers start looking for ways to thank customers and employees. Corporate gifts can help you show appreciation for loyalty, hard work, referrals, and ongoing support. However, not every gift makes the right impression. Before choosing an item, think about the person who will receive…
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What Promotional Products Do for Your Business

By Instant Imprints – Jacqui Antonetti, Marketing Basically, promotional products can bring a brand to life. How is that? You may ask. Well, in business, a brand that is unknown to the public doesn’t exist. A survey conducted recently by the Promotional Products Association International (PPAI) resulted in useful insights. Such insights will help you have a better idea…
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5 Tips to Building (Positive) Visibility for Your Business

By Instant Imprints – Jacqui Antonetti, Marketing We tend to think that if our brand has more exposure, then our customers will know we exist and the next thought would very likely be if they know I exist, I will get more sales. Well, I’m afraid I must say that this is only partially true. It’s not…
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