Let Rose Gold Elevate Your Brand
In the late 1800s, world renowned jeweller Carl Faberge (a.k.a Karl Gustavovich Fabergé) created the iconic Faberge Eggs. And, in the process, he introduced Rose Gold to the world.
After that, it rose to a raging popularity in the 1920s as legacy jewellers. Cartier, incorporated it into fine jewelry with precious gemstones and diamonds.
Rose Gold and Promotional Products
It does not matter what well thought out promotional product you are looking at. Be it a trendy pen, a travel mug, a notebook, or the like.
The goal is to invoke a positive response from your recipient. One that leads to your brand capturing share of mind.
Ever since the origin of marketing as we know it, psychology has been intertwined with marketing theory.
And with it, the psychology of colour has played a huge role in branding. Certain emotions, thoughts and moods can be triggered in people by the use of specific colours.
In the recent times, metallic tones have become very popular. A report from Global Market Insights shows that use of metallic pigments in colour will experience over 7% annual increase globally.
Leading the pack in metallic tones is ROSE GOLD. A colour that Pantone declared the colour of the year back in 2016. It goes by several names. Metallic pink, pink gold or rose quartz to name a few.
Rose gold is leading the pack of metallic tones’ rising influence. It is the perfect medium between its white and yellow gold counterparts. It offers an elegant yet classic look. This pushes your brand through the competition.
Rose gold communicates grace and affluence. Gold is the color of wealth and luxury.
Achievement, accomplishment, and triumph can also be highlighted through the use of this tone.
This hue is so much more understated and less elaborate than yellow gold. As a result people connect it with wealth, success, extravagance, and quality.
Some experts have said it also displays pristine, cleanliness and simplistic design.
The colour burst into fame with the release of the film Grand Budapest Hotel in 2014.
Thereafter, Apple’s launch of the iPhone 6S in Rose Gold created a pure pandemonium that took the colour to the top of the charts.
What does it do
With the attributes the colour conveys, Rose Gold is a loved hue.
The more your brand is associated with this hue, the better the likelihood of its adoption into regular use. And how your brand is perceived.
Providing your brand with the much-needed touchpoints with your prospects and customers. Increasing the possibility of sharing your brand’s message and starting conversations around it.
Thus capturing share of mind for your brand.
Which, eventually, will lead to capturing share of wallet.
Rose gold is a loved hue, and the more clients adore their promo, the more likelihood of adaption into regular use. Using the product increases the possibility of sharing the brand’s message and starting conversations about it.
Today, we have more than 50+ styles across writing instruments, drinkware and notebooks, that takes advantage of this elegant style.
Whatever your use for this hue - employee recognition, anniversary gifting, or regular everyday use - this color stands out from the crowd. It is a taste of luxury for the customers that care the most.
Reach out to us to know more on how we can help you elevate your brand with Rose Gold
