Ideas for this Gifting Season
Our Curated Lists
To help you plan your intentional gifting for this season, we have curated a list of some great products. These are across categories that have, consistently, proven to be of relevance to the recipients.
Outerwear - studies have always shown the majority of those who receive good quality outerwear keep it for long. Thus increasing your brand's reach. Click here to see our curated list of outerwear.
Water Bottles - hydration plays a key role in the well being of any individual. Consuming regular amounts of water everyday is critical for the proper functioning of our body. As such, water bottles have a great impact to build your brand. Click here to see our curated list of water bottles.
Insulated Tumblers - This is a story of Coffee, Tea and Your Brand! Leveraging, what the Coffee Association of Canada calls, the Canadian love for coffee. Click here to see our curated list of insulated tumblers.
Technology Products - Tech products have become the de rigueur of our lives today. They have been so embedded into our daily routine, they cannot but influence someone who has a branded tech product. Click here to see a list of our curated tech products.
Gift Sets - combining one or more product into a well packaged gift set is definitely geared to capturing your recipient's mind. Click here to see a small list of our curated gift sets.
Why Gifting
Gifting is a powerful social and psychological phenomenon. This has been used extensively in brand building, and brand recall strategies for many decades now.
The use of psychology in marketing and brand building was first espoused by Dr. Robert Cialdini.
His record break book, "Influence - The Psychology of Persuasion - heralded a new wave of thinking about the subject of psychology.
One of the key factors dwelt upon was RECIPROCITY.
Dr. Cialdini states, that "we, as human beings, are wired to reciprocate". We want to return favours and treat others the way we have been treated.
Understanding this core psychology of human beings can help your business leverage the power of intentional gifting. The key is "intentional gifting".
Give a strong prospect or your existing customer something of value.
They will not just use it on a daily basis to ensure your brand is embedded in their minds. They will also reciprocate by recalling your brand when the need for your product or services arises.
Remember, whether B2C or B2B, the buying decision is always an emotional one. Intentional gifts help you leverage that.
We understand that, sometimes, businesses have a budget to work with.
To know more about how we can help you with your intentional gifting program to help in your brand recall program, write to us at store 5004@instantimprints.com or just call us at 905-282-0208.
