7 Ways to ensure Brand Recall through Promo Products

In a world saturated with advertising and marketing messages, standing out and ensuring brand recall is a constant challenge for businesses. Done well, promo products are an effective way to leave a lasting impression. And keep your brand on the minds of your prospects and customers. These tangible items not only serve as marketing tools but also as a physical representation of your brand. To create a memorable and lasting impact, consider these seven essential ingredients to ensure brand recall through promo products.

Send a package, not an envelope

In an attempt to save on costs, businesses tend to send items that can fit into a small envelope. But, research has shown people enjoy opening a package a great deal more than opening an envelope or e-mail.

Packages, however small they may be, bring with them a sense of wonder and anticipation. Nudging the natural curiosity of people to see what's inside. And, in the process, making the process of unboxing more involved.

Engage Your Recipient

"Unboxing" a package creates engagement in your recipient. The very act of opening the box leads to greater touchpoints with your brand.

In addition to opening the package, if there is anything to do with the product before using it, make it happen. Like not providing battery cells for a product that requires one. The process of getting a battery and inserting it into the product will lead to more engagement with the brand.

Relevance

Nothing screams success to using promo products for brand recall, than RELEVANCE. Much like location is so critical for the success of a restaurant. Relevance is with respect to your audience. The more the product resonates with the recipient the more they are likely to retain them. And use them. Resulting in multiple touchpoints with your brand.

Don't be cheap

Most businesses try to be budget conscious. Especially if you are a small or medium business without the luxury of a huge marketing budget. But budget does not have to equate to cheap. The key is to put yourself in the shoes of the recipient. Perceived value plays a big role in how the product is received.

Remember, first impressions tend to be last impressions. So segment your recipients into priority categories. And choose the appropriate product to represent your brand in each of those categories.

Branding, branding, branding

Effective branding is the cornerstone to brand recall. Goes without saying, the product MUST prominently feature your brand. Cost considerations may force you to get your brand in one colour.

But ensure there are no deviations in your brand standards. Consistency of your brand representation across all channels is another key for brand recall.

Pick something that lasts

Chocolates and flowers are a delightful gesture. But they are fleeting. When giving a branded product to prospects and clients, aim for longevity. Products that can be used on a daily basis and fit into the daily routines of your recipient are best. Items that can be used for months (or even years) act as continual brand reminders.

Personalize the product, where possible

People have a great attachment to their name. So, where possible, personalize the branded product with the recipient's name. This ENSURES they will own the product and use it frequently. All of which goes towards increasing your brand awareness with the recipient.

In conclusion, by combining these elements, you can create a compelling brand recall through promo products. Such a campaign leaves a lasting impression on your audience. Thus, keeping your brand at the forefront of their minds.

When it comes to brand recall, promotional products are not just giveaways; they are tangible reminders of your brand's identity and values.