Stay Connected With Your Customer

If there are any two words that can create a big difference in the revenue generation process of small and medium businesses, they are in the title to this blog โ€“ย Stay Connected With Your Customer. Scores of management practitioners have emphasized the fact that revenue generation from existing customers is far cheaper than new business…
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8 E-mails Your Business Should Send

Image: flickr.com/Micky Alridge under Creative Commons In todayโ€™s electronic world, e-mail marketing has become an important tool in growingyour business. It is a fact that there is a deluge of e-mail traffic around the world. However, e-mails properly written and sent with a according to a plan will go a long way in getting your…
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10 Networking Tips I Learnt

Image downloaded from flickr.com/Michael Helss under Creative Commons It has been two years since we opened our doors for business. For me,ย leaving the safe environs of a corporate job and moving into the rough and tumble of the business world was a paradigm shift. Plenty of well wishers gave me tips on networking in order…
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6 Keys to Customer Satisfaction

Image: freedigitalphotos.net/David Castillo As part of our initiation into the Instant Imprints family, my business partner and I attended Instant Imprints University, an intense program that took us through the various business and operational aspects of running the franchise. One of the many takeaways we had from this course was the 6 Keys to Customer…
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