If there are any two words that can create a big difference in the revenue generation process of small and medium businesses, they are in the title to this blog โย Stay Connected With Your Customer. Scores of management practitioners have emphasized the fact that revenue generation from existing customers is far cheaper than new business…
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8 E-mails Your Business Should Send
Image: flickr.com/Micky Alridge under Creative Commons In todayโs electronic world, e-mail marketing has become an important tool in growingyour business. It is a fact that there is a deluge of e-mail traffic around the world. However, e-mails properly written and sent with a according to a plan will go a long way in getting your…
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8 Tips for Success at Trade Shows
Trade shows are widely perceived as money-wasting marketing extravaganzas. However, if leveraged well, trade shows are very effective as a marketing channel. As small and medium businesses, participating in the right trade show in a planned manner will most definitely add to your sales funnel. So here are 8 tips for success at your trade…
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10 Networking Tips I Learnt
Image downloaded from flickr.com/Michael Helss under Creative Commons It has been two years since we opened our doors for business. For me,ย leaving the safe environs of a corporate job and moving into the rough and tumble of the business world was a paradigm shift. Plenty of well wishers gave me tips on networking in order…
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