If there are any two words that can create a big difference in the revenue generation process of small and medium businesses, they are in the title to this blog – Stay Connected With Your Customer. Scores of management practitioners have emphasized the fact that revenue generation from existing customers is far cheaper than new business…
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8 E-mails Your Business Should Send
Image: flickr.com/Micky Alridge under Creative Commons In today’s electronic world, e-mail marketing has become an important tool in growingyour business. It is a fact that there is a deluge of e-mail traffic around the world. However, e-mails properly written and sent with a according to a plan will go a long way in getting your…
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8 Tips for Success at Trade Shows
Trade shows are widely perceived as money-wasting marketing extravaganzas. However, if leveraged well, trade shows are very effective as a marketing channel. As small and medium businesses, participating in the right trade show in a planned manner will most definitely add to your sales funnel. So here are 8 tips for success at your trade…
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10 Networking Tips I Learnt
Image downloaded from flickr.com/Michael Helss under Creative Commons It has been two years since we opened our doors for business. For me, leaving the safe environs of a corporate job and moving into the rough and tumble of the business world was a paradigm shift. Plenty of well wishers gave me tips on networking in order…
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