Recent Posts by Ananth Koovappady

8 E-mails Your Business Should Send

Image: flickr.com/Micky Alridge under Creative Commons In todayโ€™s electronic world, e-mail marketing has become an important tool in growingyour business. It is a fact that there is a deluge of e-mail traffic around the world. However, e-mails properly written and sent with a according to a plan will go a long way in getting your…
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8 Tips for Success at Trade Shows

Trade shows are widely perceived as money-wasting marketing extravaganzas. However, if leveraged well, trade shows are very effective as a marketing channel. As small and medium businesses, participating in the right trade show in a planned manner will most definitely add to your sales funnel. So here are 8 tips for success at your trade…
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10 Networking Tips I Learnt

Image downloaded from flickr.com/Michael Helss under Creative Commons It has been two years since we opened our doors for business. For me,ย leaving the safe environs of a corporate job and moving into the rough and tumble of the business world was a paradigm shift. Plenty of well wishers gave me tips on networking in order…
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6 Keys to Customer Satisfaction

Image: freedigitalphotos.net/David Castillo As part of our initiation into the Instant Imprints family, my business partner and I attended Instant Imprints University, an intense program that took us through the various business and operational aspects of running the franchise. One of the many takeaways we had from this course was the 6 Keys to Customer…
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