Outerwear that can dazzle your recipient

The recent 2023 Impression Study conducted by the Advertising Specialty Institute, talked about outerwear.

It showed that a huge 61% of consumers who received branded or logo'd outerwear would keep it for 2 years or longer.

This is a disproportionately large number of impressions your brand gets as compared to other forms of advertising.

But we have a tip for you here.

When giving away such great quality outerwear, irrespective of your brand colours, we recommend you embroider your brand in a tone-on-tone colour.

This will help in your brand being subtle, yet powerful. And, will encourage greater use of the jacket by your recipients.

So, here are some great examples of outerwear that can grab your brand that recall value.

The Coal Harbour Insulated Water Repellant Soft Shell Jacket.

Water and wind resistant, this jacket not just has a 100% polyester outer shell bonded with 100% polyester micro fleece.

The body and sleeves have a 5 oz poly fill to give that extra layer of warmth you need during the cold temperatures.

While extremely ideal for Spring and Fall, this jacket can also shield you during the early days of January and keep you warm to temperatures of -5 to -8 degrees Celsius.

From the famous brand comes this North Face Insulated Jacket. Made from post consumer recycled content, this has a durable water repellant.

Its wind resistant exterior greatly reduces the effects of wind chill. While providing flexibility and breathability to stay comfortable without overheating.

Its effective insulation traps warm air for reduced heat loss and increased warmth.

Its 150g Heatseaker fill is designed to replicate the qualities of down, but retain them even when wet.

With the North Face logo on the left sleeve, this jacket provides your brand with that very critical real estate on the front to be seen by all.

From the famous Callaway brand that has enthralled golfers for decades, comes this Full Zip Ottoman Jacket.

With a thermal anti-pill fabric, this 11 oz jacket is a great buy for Spring or Fall.

And, with a rating of UPF 50+, it is great in protecting you from the UV rays.

With the Callaway logo embroidered on the sleeve, it leaves the entire prime real estate of the front for your logo to shine.

From the well known DryFrame family of apparel, comes this Dry Tech Water Resistant Full Zip jacket.

With a Durable Water Resistant coating, it provides great protection from water. The Spandex binding on the cuff and hems help prevent cold from getting in.

In addition to the 3-panel hood with drawstring, it has a has a full length storm flap with a chin guard.

The underarm ventilation keeps you fresh all the time. And, its reflective features, safe.

To see other ideas on intentional gifting, click here.