Human Psychology INCREASES Sales. Open Doors

Did you know that psychology plays a big part in people's purchasing decisions?

As David Sandler, globally renowned sales trainer, said "People always buy emotionally, but justify their purchase rationally".

And if there is one rule of psychology that can be successfully leveraged to increase your revenues, it is the Law of Reciprocity.

This has been explained by Dr. Robert Cialdini, a renowned marketing and psyschology veteran, in his book The Psychology of Persuasion.

It says that we, as human beings, have a near universal tendency in feeling compelled to reciprocate when given something. Whether it has come in the form of a material object, a kind deed or an act of generosity.

So, when you are targeting a large client acquisition, send a good quality promotional product with your brand on it, ahead of your call.

This is almost always bound to get your prospect to take your call. Which definitely will lead to an appointment.

Remember, it is only the Share of Mind that will lead to Share of Wallet.

The more embedded your brand in the minds of your target audience, the faster your brand recall when they are in need of a service / product you provide.

DID YOU KNOW

The elegant branded water bottle you see here can help you 100 potential client engagements for just $35* per piece.

What is a potential client engagement worth to you, given the value your business provides?

This product can guarantee 80% brand recall, increase the likelihood of you getting an appointment by 90% and increase your odds of successfully closing by 43%.

Pretty good odds, eh!

(* Price as of Nov 8, 2022)