I am hoping that you have found some time to think about your customers. More specifically, your BEST CUSTOMER. You might have noticed that wasn't as easy as it sounds. It's human nature to notice first, the negatives and then can move past that to focus on the positives. Usually when I ask people to think…

A friend and small business owner recently asked for my thoughts on generating transactions for his business. Had I scripted this moment (and I didn't) I couldn't have found a better starting point for my article today. What business owner hasn't thought about getting more customers? Even if (when) you are blessed with all you…

I don't think that there is an owner of a small business, anywhere, that hasn't  dreamed of more customers and a big advertising budget to make that happen. Be careful what you wish for. For a small business that could do you more harm than good. I say that based on what I have learned from Jay…