5 Tips for an Outstanding Trade Show Experience

5 Tips for an Outstanding Trade Show Experience
By Jacqui Antonetti - Instant Imprints Trade shows in U.S. and Canada run all year long and they are powerful marketing tools. Not only they are a great way to expose your brand, but most of all, they offer a fantastic opportunity to create meaningful engagement with potential clients. Trade show visitors are already curious…
Read more

4 Reasons Why Branding Is Not A Waste of Money

4 Reasons Why Branding Is Not A Waste of Money
By Jacqui Antonetti, Instant Imprints Talking with a business owner few days ago about some recommended marketing actions, he said that he doesn’t believe in branding-focused marketing; that he cares only about marketing that gives him a clear and tangible ROI. Although I don’t agree, I do understand and respect his point, so I didn’t…
Read more

What Kind of Sign or Banner Is Best For Your Marketing Strategy? – Part 1

By Jacqui Antonetti, Instant Imprints Two of the most common branding and advertising tools are signs and banners. Although all types of marketing signs and banners fulfill the purpose of directing your customers’ attention towards your brand or offer, there are some differences on how and when to choose one over the other. Let’s focus…
Read more