When thinking of ways to promote business, people automatically jump to either traditional advertising—i.e. newspapers, television and radio—or digital advertising. But both have their downsides. Traditional advertising costs a fortune but doesn’t give you the accurate data to gauge your return on investment. On the other hand, digital is cheaper and accurate but the engagement…
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4 Leadership Lessons from Phil Jackson
In the world of sports, as often in business, big egos and self-interest dominate. Big name coaches rule with an iron fist and role players can never dream of getting the kind of attention the star man does. Leadership is a crude game. And yet, Phil Jackson, one of the most successful basketball coaches of…
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How to Monetize Your Hobby
What can you monetize No matter how obscure you think your hobby might be, there’s a market for it. And if not, you now have the tools to create the market for it. With our increased connectedness and access to billions of people, there’s the possibility to make money out of almost anything. For some…
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Lessons from IKEA
The IKEA logo and IKEA wordmark are registered trademarks of Inter IKEA Systems B.V. It was after a gap of many years that, this past weekend, I visited the IKEA store not too far from my home with my wife and daughter. And, I was once again dumbfounded by the sheer magic that is IKEA. The…
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