Listen ……. Get Inspired

So very often when we begin an unknown journey, fear grips us. Bringing us to a point of giving up. Yet, at times like this, if we pause, push away our fears, focus on the task on hand and just give it all, we come out as winners. Malakai Paul, who participated in Britanโ€™s Got…
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Liar, Liar!!! Deceptions in Communication

As small and medium business owners we tend to perform a multitude of tasks. This makes it imperative to have a framework to figure out communication nuances. ย Just so that you are more effective in your business negotiations and team interactions. And, you have the ability to figure out deceptive behaviour. There is no denying…
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5 Promotional Strategies for Your Non-Profit

The biggest challenge facing non-profits today is their ability to spread the word about their cause and raise funds. Having a strong promotional strategy to promote your non-profit helps boost awareness of your organization. This ensures that potential donors and volunteers have a way to find you on the crowded web. Below is listed 5…
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Promote Your Professional Brand

As a CPA or a Tax Lawyer, let your clients recall your brand long after the tax season . Give them a good quality branded pen to sign their tax returns with and let your name be with them throughout the year. Research has shown that good quality pens received by clients / prospects are…
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