Since the launch of our business, over 5 years have sped by really fast. It does not seem that long ago when we, two business partners, got out of our comfort zones of working long careers in the corporate world. And jumped into the rough and tumble of business. As I look back, here are…
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3 Business Lessons from a Labrador Retriever
Today (May 31, 2019) will be five years since our family Labrador Retriever, Max, breathed his last without any warning. Max came to our home when he was all of eight weeks old. And when we moved to Canada, over 14 years ago, he moved here with us. For the ten and half years since…
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5 Cognitive Biases That Help in Your Marketing
Did you know that cognitive biases can help you in your marketing of your small and medium business? So, what are there "cognitive biases"? They are those little tricks our mind plays on us. Now, our brain is capable of some very powerful processing work. Despite this, it is prone to making bizarre assumptions and…
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5 Reasons Your Business Should Have Branded Apparel
High quality branded work apparel give your business a sense of style. More importantly, it helps create a sense of professionalism and focus in the work place. Here we look at the top 5 reasons why your business should invest in branded apparel for growth. Business Culture Research has proved that branded work apparel helps…
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