Trade shows are widely perceived as money-wasting marketing extravaganzas. However, if leveraged well, trade shows are very effective as a marketing channel. As small and medium businesses, participating in the right trade show in a planned manner will most definitely add to your sales funnel. So here are 8 tips for success at your trade…
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10 Networking Tips I Learnt
Image downloaded from flickr.com/Michael Helss under Creative Commons It has been two years since we opened our doors for business. For me,ย leaving the safe environs of a corporate job and moving into the rough and tumble of the business world was a paradigm shift. Plenty of well wishers gave me tips on networking in order…
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6 Keys to Customer Satisfaction
Image: freedigitalphotos.net/David Castillo As part of our initiation into the Instant Imprints family, my business partner and I attended Instant Imprints University, an intense program that took us through the various business and operational aspects of running the franchise. One of the many takeaways we had from this course was the 6 Keys to Customer…
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Multi Tasking
Image: flickr.com/Sorosh Tavakoli As a small and medium business owner do you find yourself multi-tasking? Your answer would probably be an emphatic YES. And you would be part of a growing tribe of humanity that have, over the last decade or so, have become manic slaves to this concept of multi-tasking. Not only at the…
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