Did you know that psychology plays a big part in people's purchasing decisions? As David Sandler, globally renowned sales trainer, said "People always buy emotionally, but justify their purchase rationally". And if there is one rule of psychology that can be successfully leveraged to increase your revenues, it is the Law of Reciprocity. This has been explained by Dr. Robert Cialdini,…
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About: Ananth Koovappady
Recent Posts by Ananth Koovappady
Let us bring back Decency and Respect
Increasing Your Productivity via Happiness
Shawn Achor, a world renowned expert on human potential, long ago propounded a theory. That of increasing your productivity via happiness. It is now a proven fact that happiness increases productivity and fuels success. This is because when happy, the brain is more engaged, creative, motivated, energetic and resilient. So how do you ensure you can…
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6 Key Lessons in Business
Since the launch of our business, over 5 years have sped by really fast. It does not seem that long ago when we, two business partners, got out of our comfort zones of working long careers in the corporate world. And jumped into the rough and tumble of business. As I look back, here are…
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