Drinkware has always been in the top 10 items to give away as a branded merch. But, in the last 3 years, it has jumped into the top 5. Keeping oneself hydrated has gained far more importance. And, for the regular beverage consumer, keeping the beverage at the right temperature has been top of mind.…

The recent 2023 Impression Study conducted by the Advertising Specialty Institute, talked about outerwear. It showed that a huge 61% of consumers who received branded or logo'd outerwear would keep it for 2 years or longer. This is a disproportionately large number of impressions your brand gets as compared to other forms of advertising. But…

Every business constantly faces the challenge of customers who have stopped buying. And you wonder Why have your customers stopped buying? This is a natural occurrence across the business  spectrum.  But, apparently, as per a not-so-recent study by the Rockefeller Corporation, here are FIVE reasons why customers stop buying from you.    4% are gone Businesses…

Here are five ways you benefit from logo'd apparel and promotional products. And how they can contribute to profitability by improving visibility and brand recall. Brand Exposure Logo'd apparel and promotional products act as walking billboards for your brand. When employees wear branded apparel or when customers use promotional products they become mobile brand ambassadors. Leading…