From Campus to Corner Office
The modern workplace is changing. Backpacks are making the move from campuses to the
corporate world. Increasingly, they are becoming the preferred choice for Corporate executives and professionals alike.
Corporate dress codes have relaxed and commuting needs have evolved. As a result, the practical, hands-free design of backpacks make them a staple for employees at all levels. Including the C-suite.
Originally these were slotted to campuses only. But now, the Corporate segment isย growing.
According to research by Global Market Insights, the backpack market is expected to grow at over 5% annually. Largely driven by increased corporate demand.
Many companies are incorporating branded backpacks into their onboarding kits. And, position them as status symbols within the organization.
But what is taking the corporate world by storm, are backpacks given as gifts to key clients or prospects.
These bags are not just practical. Becuase they have your logo on them, they also serve as mobile billboards. Thus enhancing brand visibility during commutes or business travel.
And they are giving away good looking, retail or retail-like products on which their brands are proudly displayed.
Style and Design
Top-level executives are opting for these bags not just for their utility. Today's backpacks are stylish and designed well. As a result C-Suite executives like them. They look on it as part of a modern and streamlined professional image. One that reflects todayโs more agile, dynamic work environment.
Visibility
Your logo is seen repeatedly. Either via the public use of such backpacks by your employees.
Or, if given away as gifts, by the touchpoints the recipients have when using the backpacks.
As a result, backpacks are no longer a mere trend. Theyโre becoming an essential tool for executive style and brand presence in the corporate world.
You need help in elevating your brand promotion and brand recall efforts. You can depend on the effective use of great backpacks with your logo on.
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