Here are five ways you benefit from logo'd apparel and promotional products. And how they can contribute to profitability by improving visibility and brand recall. Brand Exposure Logo'd apparel and promotional products act as walking billboards for your brand. When employees wear branded apparel or when customers use promotional products they become mobile brand ambassadors. Leading…

In the late 1800s, world renowned jeweller Carl Faberge (a.k.a Karl Gustavovich Fabergé) created the iconic Faberge Eggs. And, in the process, he introduced Rose Gold to the world. After that, it rose to a raging popularity in the 1920s as legacy jewellers. Cartier, incorporated it into fine jewelry with precious gemstones and diamonds. Rose…

The Cobra Effect or Perverse Incentives, as some economists call it is is a phenomenon that can kill your sales. And, with it, your brand. It refers to an attempted solution to a problem that actually makes the problem worse. It's Origin  The concept is said to have its origins in colonial India. When the…