Drinkware has always been in the top 10 items to give away as a branded merch. But, in the last 3 years, it has jumped into the top 5. Keeping oneself hydrated has gained far more importance. And, for the regular beverage consumer, keeping the beverage at the right temperature has been top of mind.…

The recent 2023 Impression Study conducted by the Advertising Specialty Institute, talked about outerwear. It showed that a huge 61% of consumers who received branded or logo'd outerwear would keep it for 2 years or longer. This is a disproportionately large number of impressions your brand gets as compared to other forms of advertising. But…