The Do’s and Don’ts of Small Business Branding (Infographic)

Effective branding can make all the difference between an average brand and an exceptional one. Read on to find out how your small business can maximize its promotional potential!

DO: Think Big

Your business may be small, but that doesn’t mean your brand identity has to be. Don’t be shy of letting your logo stand tall in a powerful way. You may even fly a branded billboard banner that’s bigger than your storefront!

DON’T: Limit Yourself to One Medium

Businesses who use a wide variety of promotional techniques capture the multiple impressions that are key to creating lasting brand loyalty. Consider using the following marketing mediums with your next promotional campaign:

  • Printed goods such as flyers
  • Sidewalk signs
  • Roll-up banners
  • Custom T-shirts
  • Promotional products
  • Embroidered goods

DO: Find Your Own Voice

It’s hard to stand out in a unique way when you mimic the branding of other businesses. Take the time to define what sets your brand apart, and find a way to visually represent your values.

DON’T: Repeat Yourself Too Much

While it’s true that you want your brand voice to remain consistent, this doesn’t mean simply repeating yourself over and over. Instead, aim for creating variations on a theme that represents who you are and what you offer.

DO: Seek Expert Design Advice

Not every small business owner is a visual design expert, which is why it helps to call upon the assistance of a professional in the field. Image design experts can help you pick the right combination of fonts, colors and other design elements to help make your promotional products pop.

DON’T: Try to DIY at Home

The quality of your promotional material reflects the quality of your brand as a whole, and home or office print solutions just can’t cut it. Save the iron-on T-shirt logos and DIY sign creations for more casual applications, and leave your professional products to the experts.

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