The Anatomy of Your Business Brand

Your brand is more than just a name and a slogan. It shows who you are, what you stand for and what the purpose of your business is. A strong brand identity is what sets your organization apart from the competition and gives your customers a greater sense of loyalty. Let’s dive into what makes…
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Your Customers – 4, 4 & 92

A friend and small business owner recently asked for my thoughts on generating transactions for his business. Had I scripted this moment (and I didn't) I couldn't have found a better starting point for my article today. What business owner hasn't thought about getting more customers? Even if (when) you are blessed with all you…
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Dialogue vs Monologue

I don't think that there is an owner of a small business, anywhere, that hasn't  dreamed of more customers and a big advertising budget to make that happen. Be careful what you wish for. For a small business that could do you more harm than good. I say that based on what I have learned from Jay…
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