{"id":5548,"date":"2016-10-14T16:00:34","date_gmt":"2016-10-14T23:00:34","guid":{"rendered":"http:\/\/www.instantimprints.com\/franchise\/?p=5548"},"modified":"2016-11-21T12:12:59","modified_gmt":"2016-11-21T20:12:59","slug":"5-tips-to-building-positive-visibility-for-your-business","status":"publish","type":"post","link":"https:\/\/instantimprints.com\/franchise\/5-tips-to-building-positive-visibility-for-your-business\/","title":{"rendered":"5 Tips to Building (Positive) Visibility for Your Business"},"content":{"rendered":"<div class=\"mp-row-fluid motopress-row mpce-dsbl-margin-left mpce-dsbl-margin-right\">\n<div class=\"motopress-clmn mp-span12  mpce-dsbl-margin-left mpce-dsbl-margin-right\">\n<p><em>By Instant Imprints\u00a0\u2013 Jacqui Antonetti,\u00a0Marketing<\/em><\/p>\n<p>We tend to think that if our brand has more exposure, then our customers will know we exist and the next thought would very likely be <em>if they know I exist, I will get more sales<\/em>.<\/p>\n<p>Well, I\u2019m afraid I must say that this is only partially true.<\/p>\n<p>It\u2019s not just about being more visible, it\u2019s also about the kind of visibility you build for your business. Being out there is not enough to get more sales; it certainly is an important gateway to sales growth, but visibility alone doesn\u2019t necessarily get the job done.<\/p>\n<p>When building visibility we must take into consideration several aspects, some of which are listed below.<span id=\"more-4035\"><\/span><\/p>\n<ul>\n<li><strong>The visual image must be consistent with the nature of your business.<\/strong> This means that the graphic elements you include in the piece you are creating to gain visibility should somehow tell what your business is about.<\/li>\n<li><strong>The message must be clear, precise and \u201cvery visual\u201d.<\/strong> The less text you add to the artwork, the more engaging it will be. Just use keywords or short phrases and lots of visuals or a few larger, more eloquent ones.<\/li>\n<li><strong>Keep your ideal customer\/client in mind.<\/strong> Why? Because you want to make sure you are sending the right message, in the right way and at the right place and time.<\/li>\n<li><strong>Make sure the size is right.<\/strong> The visibility piece you are using, whether it\u2019s in the form of a physical sign or banner or for digital media must be properly sized. This includes the actual size of the piece, as well as the size of each element in that artwork. You want to make it easy and enjoyable to read.<\/li>\n<li><strong>If your industry allows it, add humor to your communications materials.<\/strong> People like to be around of those who have a sense of humor and are perceived as lighthearted. And guess who are in charge of making purchase decisions even at the largest corporations\u2026 Yes, PEOPLE! However, make sure that the humor is relevant to your message.<\/li>\n<\/ul>\n<p>And last, but not least, remember that the next step for growing your sales, after your business is visible, is to have an outstanding customer service!<\/p>\n<p>It\u2019s the way that you treat your customers that will give you the 2<sup>nd<\/sup> part of a simple but powerful formula for business growth\u2026. V+C (visibility + credibility).<\/p>\n<p>Would like to see a short yet self-explanatory example of what it\u2019s been shared in this article? Check this 1 minute video below.<\/p>\n<\/div>\n<\/div>\n<div class=\"mp-row-fluid motopress-row mpce-dsbl-margin-left mpce-dsbl-margin-right\">\n<div class=\"motopress-clmn mp-span12  mpce-dsbl-margin-left mpce-dsbl-margin-right\">\n<div class=\"motopress-video-obj\"><iframe src=\"\/\/www.youtube.com\/embed\/S-CuV3BGnEg?wmode=opaque\" class=\" mpce-dsbl-margin-left mpce-dsbl-margin-right mpce-dsbl-margin-top mpce-dsbl-margin-bottom\" frameborder=\"0\" webkitallowfullscreen mozallowfullscreen allowfullscreen><\/iframe><\/div>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[43],"tags":[],"class_list":["post-5548","post","type-post","status-publish","format-standard","hentry","category-visibility","cat-43-id"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>5 Tips to Building (Positive) Visibility for Your Business - 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