Your Local Brand

"Brand" is an idea that comes up often in marketing discussions. It's a word that usually triggers one of my favorite rants... goes something like this - "Really big companies like McDonalds, Coke and Apple have the time, money, and energy to advertise their brand. It's a monologue directed at potential customers, with the hope that…
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Comfort Zone…In or Out?

I read an article, recently that advised me to "get out of my comfort zone" if I wanted to grow.  It's not the first time I've heard that advice. It's also not the first time that I've thought "that's one of the silliest things I've ever heard". The risk takers of the world, the assertive personalities, those who…
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ALWAYS Thinking About You… Probably Not

The beauty of being part of a system, in our case a franchise system, is the sharing. When someone in one part of the brand has a win, they are willing to share it in the hopes that it can be a winner for you too. Here is one of those stories from our archives:…
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Why Us- Part 2- The Online Fallacy of Customized T-Shirts

Frequently we are compared to various online companies who provide some similar services/products that we do. Perhaps, it’s printing, or signs and banners, or customized t-shirts, or other types of branded apparel. I use to think that we didn’t compete with online companies. Perhaps I was easily convinced of this because of Vista Print’s $10…
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