Your Local Brand

"Brand" is an idea that comes up often in marketing discussions. It's a word that usually triggers one of my favorite rants... goes something like this - "Really big companies like McDonalds, Coke and Apple have the time, money, and energy to advertise their brand. It's a monologue directed at potential customers, with the hope that…
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Comfort Zone…In or Out?

I read an article, recently that advised me to "get out of my comfort zone" if I wanted to grow.  It's not the first time I've heard that advice. It's also not the first time that I've thought "that's one of the silliest things I've ever heard". The risk takers of the world, the assertive personalities, those who…
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