8 Fall Marketing Ideas To Elevate Your Brand
Fall is in full swing and small businesses are working harder than ever to close out 2020 strong and become more resilient to unexpected events.
As you are finalizing your marketing plans, consider adding physical elements to the very-digital world we’ve grown increasingly accustomed to during 2020.
Here are 8 fall marketing ideas to elevate your brand and make you more visible to your target customer.
Fall Marketing Ideas To Elevate Your Brand
From one small business to another, we want to share how to get your business top of mind for your target audience. Whether it’s physical branding, part of a multi-platform strategy, or a sales campaign, we want to help you optimize your chances of creating a memorable and lasting impact. Together, we’ll both get better results.
1. Send Fundraiser Invitations
Fall and winter galas are underway. Whether you are hosting in person or virtually, the gala invitation sets the tone for what guests can expect from your event. Formal or casual, colorful or neutral, the invitation helps guests prepare for the occasion.
Give your guests and yourself a head start on planning for your special day. An Instant Imprints Image Expert will guide you through the process, from idea to completion. Get a free quote here.
2. Hang Fall Banners
If you are sponsoring an event or operating a Halloween or costume store, think about promoting it more effectively using a well-designed, high-quality banner.
For events, it tells people the theme, times, and location of your event. By making the details more visible with a banner, you increase awareness of your event and will drive a higher attendance.
For businesses, it makes your location “stand out” from the rest and will likely attract more customers.
3. Spice Up Your Window Graphic Decals
For many businesses, fall is an ideal time to host sales – just look at Black Friday, Small Business Saturday, Artists Sunday, Cyber Monday, and Giving Tuesday. Every year, a new focused shopping day pops up to take advantage of the busiest shopping weekend of the year.
Window graphic decals are a great way to advertise upcoming sales events. Current customers and prospective customers passing become knowledgeable about what is on sale, when, and where.
Window graphics help you deepen the relationship with your loyal customers while driving in new clientele.
If you need a high quality printing company, Instant Imprints South Houston is standing by to help you improve your brand recognition at a fair price. Call now to get a free quote – (832) 240-4256.
4. Print Your Fall-Themed One-Time Use Menus
If your business is in the food services or hospitality industries and you are planning a special event, consider using single-use menus to help you elevate your brand.
Well thought out, expertly designed menus inform your guests of their dining options, promotes your business, and subliminally establishes your brand in their minds.
This functional piece of quality print marketing speaks volumes about you and your business.
5. Freshen Your Social Distancing Signs
Throughout this pandemic, social distancing has become integral in stopping the spread of COVID-19. Even though we know it's important to stay 6 feet apart, sometimes we need a friendly (and visual) reminder.
If your social distancing signs are beginning to look aged, replace them! Dirty, trampled signage will tarnish your brand. It reflects the care you take to protect both it and the health of your customers.
Professionally made, custom social distancing signs represent your brand and help protect your customers and employees. Displaying your care and concern for others through branded social distancing signs is a personal touch to help garner customer loyalty.
Instant Imprints South Houston is ready to help you conceptualize social distancing signs while visually promoting your brand.
6. Send Thank You Cards
Let your customers know they are appreciated by mailing them a custom handwritten “Thank You” card.
Simply put, a custom printed card with a handwritten note from you demonstrates, in no uncertain terms, how you think of others – personally and professionally. With the holidays fast approaching, be prepared to show your gratitude using a handwritten note on a beautifully customized card.
7. Launch A Direct-Mail Campaign
Zoom meetings and work from home have become the “new normal”, thanks to the pandemic. While your target audience may be exhausted from their digital activities, it is more important than ever to add a physical element to your marketing strategy – such as a direct-mail campaign.
While these sometimes get a bad wrap for being expensive and ineffective, direct mailers rank as one of the most cost effective and impactful ways to reach a large number of people.
“In its response rate report, the Direct Marketing Association (DMA) analyzed Bizo and Epsilon data and found that direct mail achieves a 4.4% response rate, compared to 0.12% for email.
Overall, the DMA found that direct mail’s response rates are actually anywhere from 10 to 30 times higher than that of digital. It notes that consumers, overwhelmed by inboxes cluttered with unsolicited marketing emails, are more receptive to direct mail, which arrives on a much less-cluttered channel.”
– Steve Pulcinella, Forbes Magazine article Aug, 2017
Additionally, it is very important to have a well designed, professional mail piece that gets noticed! Your Instant Imprints South Houston printing team is ready to advise you on launching a successful campaign.
8. Giveaway Swag
Events are challenging this year because of social distancing. Whether you’re hosting a fundraising luncheon or a tradeshow, in person or virtual, guests love to receive door prizes, party favors, or swag to take home.
Quality customized face masks, koozies, and tote bags are fantastic gifts that acknowledge your guests as important to you. Functional items remind them of your special day, are kept longer and will also be seen by others. Such publicity promotes your brand to an extended audience for free, giving you a high ROI on your marketing dollars!
Contact an Image Expert or visit our retail showroom to decide which swag promotional items are best for you and your event.
Elevate Your Brand
Instant Imprints is your one-stop shop for customizing everything you need to promote. We offer competitive pricing and high-quality products to best represent your brand. Effective use and promotion of your brand sets your business apart from your competition.
