Liar, Liar!!! Deceptions in Communication

As small and medium business owners we tend to perform a multitude of tasks. This makes it imperative to have a framework to figure out communication nuances.  Just so that you are more effective in your business negotiations and team interactions. And, you have the ability to figure out deceptive behaviour. There is no denying…
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5 Promotional Strategies for Your Non-Profit

The biggest challenge facing non-profits today is their ability to spread the word about their cause and raise funds. Having a strong promotional strategy to promote your non-profit helps boost awareness of your organization. This ensures that potential donors and volunteers have a way to find you on the crowded web. Below is listed 5…
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Promote Your Professional Brand

As a CPA or a Tax Lawyer, let your clients recall your brand long after the tax season . Give them a good quality branded pen to sign their tax returns with and let your name be with them throughout the year. Research has shown that good quality pens received by clients / prospects are…
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Video – Your Growth Tool

Image courtesy Kevin Simpson. Downloaded from flickr.com under the Creative Commons Licence Ever since the advent of television in the early 1900s’, human beings have been fascinated by moving images. This, over the static print which held sway in those days. Not much has changed since then. Even as copious amounts of written information have been generated,…
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