Your Customers - 4, 4 & 92 - A friend and small business owner recently asked for my thoughts on generating transactions for his business. Had I scripted this moment (and I didn't) I couldn't have found a better starting point for my article today. What business owner hasn't thought about getting more customers? Even…

There is an owner of a small business, anywhere, that doesn't want more customers and a big advertising budget to make that happen. Be careful what you wish for. For a small business that could do you more harm than good. I say that based on what I have learned from Jay Conrad Levinson, the father…