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Why Franchise with Instant Imprints?

Franchising has been described as a blend of "big" and "small" business: a fusion of the energy and commitment of the individual with the resources, power and strength of a large company. It is widely seen as a relatively safe way for:

  • people to get into business for themselves but not by themselves;
  • companies to expand effectively without incurring the high overheads and management hassles usually associated with the establishment of a branch network.
Franchising is a business arrangement whereby a company (the franchisor) grants an independent party (the franchisee) the right to sell the company's products or services within predetermined regulations and according to the guidelines set down by the franchisor. The franchisee uses the company's name, goodwill, products and services, marketing procedures, expertise, systems and support facilities. In exchange, the franchisee pays the company an up-front fee and ongoing management services fees (or royalties) as stipulated in the franchise agreement.

A proven franchise package enables a suitable person to operate a business successfully, usually without any prior knowledge of the specific industry.

At its best, a franchise arrangement can be incredibly profitable to both parties. The franchisee is at the sharp end, concerned with maximizing sales and minimizing cost in his own outlet, constantly fine-tuning the approach to suit the needs of his specific market. The franchisor, meanwhile, concentrates on maintaining the competitive edge of the product or service and providing the support services necessary to help the franchisee concentrate his efforts effectively.

The result is a true Win-Win-Win proposition for the Franchise, the Franchisor and the Customers.


Find out more on how you can control your own destiny

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