So, What is a Vehicle Wrap?

So what is a vehicle wrap? This is a question a lot of small business owners ask. Vehicle wraps are a very effective way of promoting your business. A vehicle wrapped with your branding message is a moving billboard. A wrap is basically your branding message printed on a special vinyl that is applied over…
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4 Great Experiential Marketing Campaigns

When thinking of ways to promote business, people automatically jump to either traditional advertising—i.e. newspapers, television and radio—or digital advertising. But both have their downsides. Traditional advertising costs a fortune but doesn’t give you the accurate data to gauge your return on investment. On the other hand, digital is cheaper and accurate but the engagement…
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4 Leadership Lessons from Phil Jackson

In the world of sports, as often in business, big egos and self-interest dominate. Big name coaches rule with an iron fist and role players can never dream of getting the kind of attention the star man does. Leadership is a crude game. And yet, Phil Jackson, one of the most successful basketball coaches of…
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Promote Your Professional Brand

As a CPA or a Tax Lawyer, let your clients recall your brand long after the tax season . Give them a good quality branded pen to sign their tax returns with and let your name be with them throughout the year. Research has shown that good quality pens received by clients / prospects are…
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